Room It Up Helps Retailers Capture Wide Markets With Their New Back To School 2009 Product Launch
New assortment includes fashionable and functional items featuring new prints and updates on popular product silhouettes for the season

STUART, FL, June 10, 2009 /24-7PressRelease/ -- As the impending back to school season approaches lifestyle accessory brand Room It Up prepares to launch their biggest ever assortment for the season in company history.

"We have improved some of our key back to school items and added four limited edition prints to help our customers capture the widest of markets for this ever important season," says Maureen Lorr Schmidt, Vice President of Room It Up.

Retailers will discover that the new collection contains a print and style to satisfy any personality. Highlights of the assortment include, new prints Argyle Prep, 80's Dot, Heart Candy, Check It Out, Fun Flower and Merci. Additionally, Room It Up is adding a newer, sleeker design to the popular mini and large backpacks, a roller backpack, sturdier 3 ring binders, printed cozy fleece, six new lap desk designs and a 20% larger lunch tote remaining at last season's pricing.

Products in the new collection have been available currently for pre-order only on the Room It Up Retail Partner site since early April and the response has been overwhelming positive. Stores are due to start receiving their shipments this week.

Room It Up plans to show their new collection to retailers this summer in their new booth locations at the Atlanta Gift Mart (Building 3, 5-1000), The New York International Gift Fair (1734) and SURF Expo Orlando (2673)

Room It Up products can be purchased at over 5,000 specialty stores across the country, or directly online at www.roomitup.com. For more information regarding Room It Up please contact Alex Chauss at 772-919-7584 or alex@roomitup.com.

Press Release Contact Information:

Alexandra Chauss
Room It Up
Media Relations
1241 SE Indian Street, Suite 108
Stuart, FL
USA 34997
Voice: 772-219-7584
Fax: 772-219-7594
Website: Visit Our Website