Room It Up Announces New, Fresh Product Assortment for the Spring/Summer 2010 Season
Bright, trend-right colors and new designs highlight the company's new product launch

STUART, FL, January 04, 2010 /24-7PressRelease/ -- Lifestyle accessory brand, Room It Up is jumping ahead into 2010 with a brand new Spring/Summer 2010 collection featuring trend-right colors, bold designs and new product silhouettes for the season.

"Overall, we have the most expansive spring/summer line that we have ever launched and we are really excited about it," says company vice president Maureen Lorr Schmidt.

Highlights of the new collection include: updates on the company's wildly successful beach accessory collection including: Beach Towel and Tote sets, Ruffle Towel and Clutch sets, Chaise Lounge Covers, Weekender Bags, and a new collection of sports inspired bags including Golf Club Covers, Golf Tee Bags, Sports Towels, Stainless Steel Water Bottles, and more.

Additionally, Room It Up is adding 8 new prints to their assortment. "We are always looking ahead to what colors will be important for each season. Right now we are seeing strong notes of Turquoise, Red and Orange emerging. All of which you will see represented in our new prints," says Lorr Schmidt.

Included in the new prints is an update on the brand's successful Hippie Chic print from 2009. The new SoHo Swirl print features fresh bursts of purple and lavender paired with a bold floral and paisley design.

All of the new prints for Spring/Summer 2010 will be available in the company's signature and patented, Lap Desk.

Also new for 2010 will be a collection of stationery and paper-based gift products including: note cards, journals, paper mouse pads, magazine files and more all featuring Room It Up's new and exclusive prints for the season. The paper-based collection is being produced and distributed under a licensing agreement with manufacturer Capri Designs.

Room It Up will debut its full collection to retailers at the following winter trade shows: AmericasMart Atlanta Booth# Bldg. 3, 5-1000, Surf Expo Orlando Booth# 2324, The New York International Gift Fair Booth# 1734 and Toy Fair - NYC Booth# 388.

The entire collection is currently available for viewing on the company's website.

For more information about the new collection, or the Room It Up brand please contact Alex Chauss at alex@roomitup.com or 772.919.7584.

Press Release Contact Information:

Alexandra Chauss
Room It Up
Media Relations
1241 SE Indian Street, Suite 108
Stuart, FL
USA 34997
Voice: 772-219-7584
Fax: 772-219-7594
Website: Visit Our Website